BBH founder John Hegarty’s list of least favourite things – Economic Times


Economic Times

BBH founder John Hegarty's list of least favourite things
Economic Times
It became sexual rather than sexy. The foundation we started with was 'The Axe Effect'. We were, in a way, laughing at deodorant ads that said 'put this on and women will fall at your feet and in love with you.' So we created geeky blokes who put this

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